360° Digital Strategy Drives 36.36x ROAS & AI Visibility for Sehgal Juwelier

Initial Challenges

Low visibility in organic search
Poor rankings on Google and AI tools (ChatGPT, Gemini, Perplexity)
High ad spend with low ROAS
Weak Instagram engagement and low brand recall
Competitors dominating across Google, YouTube, and Instagram

Objective

To scale online visibility, increase brand engagement, and boost sales using an integrated digital strategy combining:

Organic SEO
Instagram (Social Growth)
Google PPC (Paid Acquisition)
Generative Engine Optimization (GEO) to rank across AI-powered platforms like ChatGPT, Gemini, DeepSeek, and Grok.

Instagram Growth Results

From November to January, we implemented:

Consistent content posting
Reels optimization with niche hashtags
AI-generated video captions for better GEO reach
Influencer engagement & tagging strategy

PPC Campaign Performance

Launched high-intent keyword targeting via Google Shopping and Meta Ads
Retargeting strategy for product viewers and cart abandoners
ROI: 69 Sales, 36.36x ROAS, 39K Impressions

ROI Insight: For every $1 spent, client earned $36.36 in sales.

From November to January, we implemented:

Website purchases graph
ROAS graph

SEO Performance Growth

Snapshot from SEMrush:

Organic Traffic: 12,000/month
Keywords Ranked: 6,300+
Authority Score: 26

Traffic Trend (Past 30 Days):

Key SEO Improvements

Structured schema & local SEO
Content hubs for product categories
Technical SEO + Core Web Vitals fixes
Product page optimisations

Generative Engine Optimization (GEO) Tasks:

Optimized business prompts for AI search (e.g., "Best custom gold jeweler in Amsterdam")
Registered entity on AI directories (e.g., Perplexity, ChatGPT plugins)
Fine-tuned schema to match LLM-crawled formats
Created content FAQs for ChatGPT, DeepSeek, and Gemini indexing

Result: Featured on multiple AI-generated results for jewellery-related searches.

Final Impact

Conclusion

This 360° Search Everywhere Optimization strategy unified paid, organic, and AI-driven discovery tactics. By combining SEO, Paid Media, Social Growth, and GEO, the brand now ranks across Google, Instagram, and modern AI platforms—positioning it for long-term, multi-channel growth.